Xbox’s Massive Opportunity: How they Plan to Overcome Challenges Without Activision!

David Wolinsky

With the failed acquisition of Activision Blizzard by Microsoft, questions arise about the future of Xbox’s gaming business. As Christopher Dring, head of Games B2B, points out in his opinion piece on GamesIndustry, Xbox’s biggest challenge is the absence of games themselves.

While Xbox has gotten the hardware, value proposition, and services right, it hasn’t delivered blockbuster games like its competitor, PlayStation. It is true that Xbox has launched great and interesting titles like Hi-Fi Rush and Redfall, but it hasn’t been able to offer system-shifting games like Spider-Man 2 or the upcoming Starfield from Bethesda Game Studios.

The potential acquisition of Activision Blizzard would have provided Microsoft with IP like Diablo, Call of Duty, Warcraft, and Candy Crush, unlocking untold opportunities for Xbox. However, since the deal fell through, Xbox’s options are more limited. It could look for smaller, more targeted acquisitions, wait for its teams to catch up with delivering games on a more consistent level or grow its own development expertise.

Xbox’s future is uncertain, especially since the PlayStation dominates this generation with the most exclusive and successful games. But Xbox still has the services, technology, and smart people to deliver on the most important piece of the puzzle: blockbuster video games.

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