Xbox and Bethesda have launched their Starfield marketing campaign with a special promotion on Lucozade Energy Starfield edition bottles. These bottles will be available throughout the UK and Ireland at supermarkets and stores, while stocks last until June 30.
Consumers who purchase a bottle of the Starfield edition Lucozade energy drink will have the chance to win âStarfield and Xbox prizesâ as part of the promotion. In addition, buying a bottle unlocks a 1-month Xbox Game Pass subscription, as well as the chance to win an Xbox Series S every day.
Head of Lucozade Energy, Zoe Trimble, said that the partnership with Xbox and Starfield was designed to help connect with gamers and unlock their gaming potential. The promotion offers UK gaming enthusiasts a chance to engage with shared passion, culture, and vision for gaming.
Bethesda recently announced that Starfield will arrive on September 6, a delay from its original planned release date. The upcoming title is also set to be exclusive to Xbox and PC, following Microsoftâs acquisition of Bethesda.