The video game industry could be in for a shake-up, with news emerging that Sony may split off it’s Playstation arm into a separate entity. This would be due to the rise of mergers, particularly Microsoft’s acquisition of video game maker Activision Blizzard, which has sparked regulatory reviews from around the world. Analysts at Enders Analysis predict that Sony could make a purchase of another studio to take on Microsoft if the acquisition goes through. In particular, the report highlighted US studios Electronic Arts and Take-Two Interactive as potential targets for Sony. However, analysts warn that such a large purchase could fundamentally alter Sony’s business model and make it more reliant on its gaming arm.
This report goes on to suggest that Sony may even spin off Playstation as a separate company in response to this industry shake-up, as the analysts suggest that it cannot be ruled out. This move would represent a significant shift for Sony, whose Playstation Studios has released popular games such as God of War and Spider-Man. The report concludes by highlighting the potential for change in the industry, and the need for companies to be ready to respond.