Gamers Beware: Microsoft Shocks Fans by Halting $1 Xbox Game Pass Trial Offer – New Marketing Strategy in the Works!

David Wolinsky

Microsoft has decided to discontinue its $1 trial offer for Xbox Game Pass Ultimate and PC Game Pass, following its availability for several years. The trial allowed users to sign up for Xbox Game Pass for one month before the full subscription, including Xbox Game Pass Ultimate at $14.99 per month or $9.99 per month for console-only or PC Game Pass subscriptions, would kick in.

Kari Perez, head of global communication at Xbox, said that the company has stopped its previous introductory offer and is now exploring different marketing promotions for new Game Pass members. This move could be an indication that the company is preparing to expand its Friends & Family plan for Xbox Game Pass Ultimate, which allows users to share their benefits with four other friends or family members. The plan was initially introduced less than a year ago and is currently available in countries such as New Zealand, South Africa, Chile, Hungary, Israel, and Sweden.

Microsoft recently expanded its PC Game Pass subscription to 40 new countries, bringing the total to 86 markets worldwide. The company could be exploring new promotional offers to attract more users to its subscription service, which includes access to a vast library of games. As of now, users will have to wait and see what the tech giant has in store for its marketing promotions in the future.


https://www.theverge.com/2023/3/26/23657627/microsoft-xbox-game-pass-trial-offer-stopped

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